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Mr. Sparkle (ミスタースパーコル Misutasupakoru), known in Japanese as Misutā Supākoru, is a Japanese dishwashing detergent mascot for Mr. Sparkle, who bears a strong resemblance to Homer.

While at the Springfield City Dump, Bart found a box of Mr. Sparkle detergent. He called over Homer and Lisa to look at the box, and they were all shocked that it had a picture of Homer on the front. Homer took the box to Akira at The Happy Sumo, who told Homer that it was Mr. Sparkle, and was surprised to find that the mascot looked like Homer. Homer later called the Mr. Sparkle Factory in Japan to ask why they were using his likeness on the box. He later received a videotape for American investors with a commercial for Mr. Sparkle included. The commercial started with Mr. Sparkle cleaning a dishwasher full of dishes before he went into the child's bedroom and played the toy xylophone. Mr. Sparkle then went to some dancers and told them to get out of his way as this was no place for loafers. He then told them to join him or die, and asked if they could do any less. The dancers then called Mr. Sparkle a brave corporate logo and accepted the challenge of Mr. Sparkle. One of the dancers then said "awesome power!" Mr. Sparkle then blew detergent at them, which turned the girls into sumo wrestlers. He then went to a reporter, who was interviewing a two-headed cow. Mr. Sparkle shattered the cow into pieces. Mr. Sparkle then told the viewer to use Mr. Sparkle for lucky best wash. The end of the commercial then revealed the truth behind Mr. Sparkle: it was a merger of the companies Matsumura Fishworks, which had a fish logo, and Tamaribuchi Heavy Manufacturing Concern, which had a lightbulb logo. The two logos together made Mr. Sparkle, meaning the resemblance to Homer was a coincidence...

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"In Marge We Trust" is the twenty-second episode of broadcast season 8 of The Simpsons and the one hundred seventy-fifth episode overall. It originally aired on April 27, 1997. The episode was written by Donick Cary and directed by Steven Dean Moore. It guest stars Sab Shimono as Mr. Sparkle, the Japanese businessman, and the announcer, Gedde Watanabe as the factory foreman, factory worker, Japanese tourist, and reporter, and Frank Welker as the baboons.

Marge volunteers as an over-the-phone counselor for the church, and the congregation starts turning to Marge more than Reverend Lovejoy. Meanwhile, Homer goes on a quest to find out why his likeness is the logo for a Japanese detergent company.

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